For the first time ever, movie goers can place their bets on the final score a new film will receive on Rotten Tomatoes.
When it comes to deciding whether or not a new film is worth watching, most movie goers will turn to the critics they trust the most.
Many movie lovers turn to professional critics from established publications, but most regular people will quickly check the film’s score on Rotten Tomatoes and based their desire to see a film on either the critic or audience scores.
And now it seems like any movie fan can make real movie based on those scores as a financial trading company has made it possible to bet on the score a movie gets on Rotten Tomatoes.
Movie goers can make real money off Rotten Tomatoes score
According to an announcement made by Kalshi CEO Tarek Mansour, any movie fan can place a real life bet on the score a film receives on Rotten Tomatoes.
Kalshi is an investing and trading company that was founded by Mansour and his partner, Luana Lopes Lara, in 2018. While the firm has mostly dealt with financial stocks up until this point, they seem to have pivoted to the pop culture space with their latest business venture.
“For the first time ever, savvy filmgoers who can put themselves into the mind of a film critic can get a piece of the action,” Mansour wrote on Twitter, “You can now win real money by accurately predicting the Rotten Tomatoes score for upcoming movies with Kalshi’s markets.”
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When it comes to movies, everyone’s a critic. But only the lucky few actually get paid for it.Or at least that used to be the case. Kalshi just launched Rotten Tomatoes markets. Now, anyone can make money being a movie critic🧵 pic.twitter.com/y2bJLCXrlY
— Tarek Mansour (@mansourtarek_) February 26, 2024
Much like stock market trading, Kalshi will allow anyone to purchase a “bet” through their website based on the overall average score of an upcoming film. Whether the score is in the over or under percentile will determine how much you could possibly win.
The bets range from 40 to 60 cents a piece and it doesn’t seem to be limited just to Rotten Tomato score as the company’s Twitter boosted a betting pool on whether or not Lily Gladstone would win Best Leading Actress at the 2024 SAG Awards.
While betting on film scores and award shows is pretty harmless in the long run, the notion that winning some money because you guessed Deadpool 3 would sit at a 93% on Rotten Tomatoes hardly makes one a critic.
It’s true that anyone can be a critic, but being critical of a piece of media is more than throwing coins into the wind.
Many Rotten Tomatoes users flock to the site in order to read some well crafted and detailed opinions surrounding the popular film of the moment, not because they think Suzy Q. is super a good guesser.
