Logan Paul & KSI have partnered with YouTube star Jimmy ‘MrBeast’ Donaldson to create “Lunchly,” a Lunchables competitor featuring Prime Hydration and Feastables candy.
Since releasing Prime Hydration back in 2022, Logan Paul & KSI have continued to release new products like energy drinks and hydration powder to further expand the beverage brand.
Just weeks after Prime hit the shelves, YouTube superstar MrBeast revealed Feastables – a “better for you” chocolate bar that came with a chance to win $1,000,000 in prizes at launch.
During an Instagram Live on September 16, 2024, Prime revealed a partnership with MrBeast to create their newest product, Lunchly, which is a competitor to the iconic Lunchables brand.
Featuring three different entrees – Nachos, Pizza, and Turkey “Stack ‘Ems” – the product features a mini-sized Feastables chocolate bar and a bottle of Prime Hydration.
MrBeast said in a statement that the goal of Lunchly is to “change what lunchtime looks like” for the next generation of kids. And, they’re doing so by making it more fun and convenient.
“Our end game has always been to not only provide high quality products, but also healthier alternatives. That’s why we’re entering the lunch grab-and-go market. It’s been dominated by Lunchables since we were kids ourselves and it’s time to provide a better option for those looking for a convenient, healthier choice,” said Logan Paul.
Prime co-founder KSI added: “We’re here to shake up the lunch grab-and-go market with Lunchly. It’s time for a new, exciting option that brings more fun and convenience to lunchtime, wherever you are and whatever you’re doing.”
Feastables and Prime history explained
After Prime Hydration first launched back in 2022, fans flocked to the supermarket to get their hands on the sports drink. This caused Prime to become relatively rare across the US and UK, with many resellers posting it on the “black market” for exorbitant prices – almost $20 USD. In 2024, though, stock is readily available and the second-hand market for the drink is almost non-existent.
Logan and KSI have since expanded the brand with energy drinks using the same flavors, but with 200mg of caffeine added. Shortly after its launch, Prime came under scrutiny from US Senator Charles Schumer, who claimed that the drink was a “serious health concern” due to its caffeine content and the fact the brand is marketed to kids.
Prime quickly responded, arguing that the caffeinated beverage was not made for anyone under the age of 18. Since then, Prime Hydration has come under fire for allegedly containing “forever chemicals”, and has faced lawsuits for trademark infrigement, breach of contract, and more.
While MrBeast’s Feastables haven’t been resold on the secondhand market for high prices, the chocolate bar company has maintained popularity since its launch in 2022. He’s managed to secure store deals with some of the biggest supermarkets in the United States, including Walmart and Target.
Feastables faced a massive lawsuit in 2023 from a peanut company called ‘Dees Nuts,’ who claimed the YouTuber infringed on their copyright with the Feastables chocolate and peanut butter bar: ‘Deez Nutz.’ They won the lawsuit, and MrBeast had to remove the branding from his candy bar.
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As a result, though, the YouTuber unveiled a whole new Feastables rebrand in February 2024 that introduced new labels, new formulas for the chocolate, and most notably – the absence of the ‘Deez Nutz’ branding.
MrBeast’s chocolate working with Logan Paul and KSI’s company should come as no surprise to fans, as they’re the biggest creator-made brands to hit supermarket shelves over the last few years. It also started a trend of other creators launching their own products like WhistlinDiesel’s premium alcohol, FaZe Blaze’s caffeinated chocolate, and more.
Logan has explained multiple times in the past that he approached Donaldson for help with growing Prime – although he later confessed that MrBeast initially doubted the sports drink would be successful.
Logan and KSI have had a tight relationship with MrBeast over the years, and most recently appeared together in his “50 YouTubers Fight For $1,000,000,” video back in July.
MrBeast has been under fire over the last few months after former employee Ava Kris Tyson faced allegations of grooming a minor while working with the YouTube star. Since then, claims that he illegally fired an employee and stole a video have surfaced.
An internal email leaked on August 9, 2024, shows MrBeast promising a “full investigation” into the allegations and internal changes to his YouTube production company.
Lunchly comes in three variations
What you get in the box differs with each variant of the product, too, as each one comes with a different flavor of Prime Hydration and Feastables chocolate bar. The bottle of Prime is a smaller 12oz version, and the Feastables bar appears to be smaller, as well.
It’s unknown whether or not the candy bar is a new size, however, as the Lunchly website doesn’t specify this detail.
Here’s a list of what comes in each Lunchly box:
- Fiesta Nachos – Strawberry Banana Prime Hydration and Milk Chocolate Feastables
- The Pizza – Cherry Freeze Prime Hydration and Milk Crunch Feastables
- Turkey Stack ‘Ems – Ice Pop Prime Hydration and Milk Chocolate Feastables
Where to buy Lunchly by MrBeast, Logan Paul, and KSI
According to the YouTube trio, Lunchly will be made available at Kroger and Albertson’s stores in the coming days.
You can check the store locator on Lunchly’s website to try to find them nearby. Many Kroger stores already have listings for the product on its app, which reveals a $3.99 price tag.
