Two of esports largest organizations landed a major deal, as Nissan has become an official partner for both FaZe Clan and OpTic Gaming.
The organizations announced their individual partnerships moments apart from each other with videos of different members of their respective orgs.
In a brief video, FaZe’s Alex ‘Adapt’ Pinkevich was the focal figure in announcing that the Japanese automobile manufacturer would now be a sponsor for the popular Clan.
Please join us in welcoming the @NissanUSA family as FaZe Clan’s newest sponsor, for 2019 & beyond!#NissanEsports x #FaZeUp pic.twitter.com/yTGvuKwr0L
— FaZe Clan (@FaZeClan) March 21, 2019
In the same video, Adapt showed off the new 2019 FaZe Clan jerseys, which tout an awesome new design with the Nissan logo printed on the front above the left breast.
“Big surprise, we got Nissan here on the shirt because we’re going to be partnering with them throughout the year,” Adapt said. “They’re going to be helping us to make a lot of dope videos, or giving us some cars for the houses.”
Please help us give a warm welcome to our newest partner, @NissanUSA.
This landmark partnership is a tribute to the power of the #Greenwall! #NissanEsports pic.twitter.com/qiYsZIRC7E
— OpTic Gaming™ (@OpTicGaming) March 21, 2019
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OpTic’s announcement was much more subtle, and showed various members of the Greenwall taking scenic drives around the city.
“Please help us give a warm welcome to our newest partner, NissanUSA,” OpTic said in the tweet. “This landmark partnership is a tribute to the power of the Greenwall.”
Big Body Whip for the crib! @NissanUSA @OpTicGaming pic.twitter.com/YMdy0pKGLH
— MBoZe (@OpTicMBoZe) March 21, 2019
Though no further information was given, OpTic might have struck a similar deal that included providing vehicles for the team’s house and beyond.
This isn’t the first time vehicle sponsorships have etched their way into esports, as Kia partnered with Riot Game’s LEC while Team Liquid partnered with Honda in January 2019.
It’s a great day for the industry, as two of the most recognized brands in esports showed even more growth in signing with the worldwide auto maker.