What does pinned mean on TikTok?

TikTok logo on a black phone screenUnsplash: Olivier Bergeron

You might have heard people on TikTok referring to “pinned videos” or something being “pinned” to their profile – but what exactly does pinned mean on TikTok?

Short-form video app TikTok is only continuing to get more popular by the day, as millions of users flock to the platform to share and interact with content daily.

The app is so popular that it’s developed its own culture of different memes, trends, references, and slang terms, that can often end up being confusing particularly for those who are just starting to use the platform for the first time.

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While browsing the profiles of different creators across the app, you may have noticed the term ‘pinned’ attached to some of the videos at the top of their profile. Additionally, you might have spotted the term next to a comment on a video. But what does this word mean exactly?

TikTok logo on a dark backgroundUnsplash: Eyestetix Studio
There are millions of creators on TikTok uploading content every day.

What does ‘pinned’ mean on TikTok?

When you see ‘pinned’ next to a comment or a video on TikTok, a creator has chosen to pin it to the top of their page.

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In the case of videos on a profile page, creators usually do this to draw viewers’ attention to particular videos, so they don’t get lost among all their other posts. This could be a video containing important information about the creator, or some of their most successful posts.

They can also pin comments on their post, whether that’s because they want to show off their favorite comment on the video or to signal boost important information.

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If you’re confused by other TikTok terminology such as FYP, POV, crop, and more, you can check out our guide here to learn about the app’s most popular slang terms.