Rapper-turned-YouTuber Markel āBishop Nehruā Scott went viral after releasing a video where he appears to inject heroin in an attempt to promote his latest music video.
Bishop Nehru has had one of the most interesting career paths of any up-and-coming rapper of the last decade.
He garnered attention early in his career by collaborating with some of rapās most iconic figures like MF DOOM, and even signed onto Nasā label, Mass Appeal Records, at the ripe age of 17.
Now, Nehru has gone viral on social media for something completely unrelated to his rapping skills.
YouTuber goes viral for ātrying heroinā video
Nehru released a video on May 17 titled, āHeroin Addiction.ā
The clip the New York rapper posted to social media instantly gained tons of attention as he seemed to cook up, and then inject, heroin to ānote its short-term side effects.ā
Just a day after posting, the announcement tweet has already garnered over 1,000 replies and nearly 5,000 quote-tweets ā many of which express concern for the contents of the video being both damaging to him as well as a harmful message to share with his followers.
I tried Heroin in the new video šhttps://t.co/vDCTstD2gl pic.twitter.com/4E9gCETgec
ā Bishop Nehru (@BishopNehru) May 17, 2022
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One user said: āBishop Nehru had assistance from Nas, MF DOOM, and Wu-Tang Clan and now heās sticking in needles for clickbait. This is sad.ā
Bishop Nehru had assistance from Nas, MF DOOM, and Wu-Tang Clan and now heās sticking in needles for clickbait. This is sad. https://t.co/qTepbzX8Xe
ā Dedee š„ (@thoughtfulbae) May 17, 2022
Bishop responded to the flood of comments on the YouTube video, saying, āItās just art. Wait until I explain all of this. I love yāall and hope yāall are safe.ā
Since promising to explain the video, Nehru hasnāt posted on social media.
Social media users pointed out that itās likely the rapper didnāt actually inject the drugs into his arm, as the needle appears to miss his arm in the video.
Despite that, many shared their concern that the message of the video could be harmful to his younger audience.