YouTube stars KSI and Logan Paul couldn’t believe it when Kent police claimed they’d arrested a man suspected of stealing a case of Prime Hydration as fans continue to try and get their hands on the viral influencer drink.
YouTubers KSI and Logan Paul ended their infamous rivalry to release their joint project, Prime Hydration, earlier this year.
The sports beverage is available at most major retailers across the United States and the UK, and currently boasts seven flavors, alongside flavor packets called ‘Hydration Sticks.’
Thus far, the product seems to have been relatively successful, with fans showing up in droves for its launch in the UK over the summer and even selling out new flavors online right at release.
In fact, the UK Prime launch was so popular that ASDA had to shut down fan meetups at certain stores when crowds got too big… and now, there’s been reports of a Prime-related theft.
Man reportedly arrested for stealing case of Prime Hydration
On October 10, Kent police tweeted out that they’d arrested a man suspected of stealing a case of Prime, as caught on CCTV.
“He’s our ‘prime’ suspect,” the Kent Police Ashford account joked, before noting that “other drinks are available.”
They attached a photo of several Prime flavors to their post — and KSI seemed gobsmacked by the news.
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“Ain’t no way lmao,” the YouTuber said of the incident in a quote retweet, as though equal parts shocked and amused by the news.
Ain’t no way lmao https://t.co/kW9FDrIBLM
— ksi (@KSI) October 10, 2022
Logan Paul also got in on the action, responding to Kent police’s humorous Prime pun with a joke of his own.
“Did he open the case?” he wrote. “Or is the case… closed?”
Did he open the case??Or is the case… closed 😏 https://t.co/dP6wdmX72b pic.twitter.com/G38atb8qVy
— Logan Paul (@LoganPaul) October 10, 2022
Even the official Prime Hydration Instagram account had something to say about the incident, sharing a photo of the tweet to their Stories with the caption “#ThePrimeEffect.”
This is just the latest instance of ‘Prime fever’ going too far, with a UK school allegedly banning the drink from its campus back in September. In response, KSI promised to give “a truckload” of Prime to the scorned students.
Fans have had a hard time getting their hands on the drink in the UK — but KSI recently assured viewers that production would be increasing to meet demand.
