Have you ever shared a post on Instagram only to find yourself wondering why it’s not doing as well as you’d expected? If so, it’s worth checking the best times to post on Instagram for more likes and follows.
The constant change in Instagram’s algorithm has meant that going from zero to hero is harder than ever, and having to combat ever-tightening content rules, ‘shadowbanning’ and competitor platforms can be tricky.
Choosing the optimum time to post could make a huge difference in the engagement you get, and knowing roughly when other users will be browsing through their timelines is vital.
Luckily, studies from Influencer Marketing Hub revealed the best times to post on the best days. As always, other factors (such as hashtags) are worth considering before uploading.
Best times to post on Instagram
Influencer Marketing Hub has released the best days and times to post on Instagram in 2024. Each of these times is in CT (Central Time US), so it’s worth re-working for your time zone before you post.
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- 7 AM – 10 AM on Tuesdays
- 9 AM – 12 PM on Wednesdays
- 2 PM on Fridays
How to check Instagram Insights
Insights are a great way to get into the nitty-gritty of who your posts are actually reaching.
From viewing the number of accounts reached to where in the world your content is being viewed, your stats are totally tailored to you. Here’s how to access them.
- First, you need to convert your Instagram account to a business profile. In order to do this, you need a public account (check your privacy settings first.)
- Once you’re on your account settings, scroll to the bottom and select ‘Switch to Professional Account.’
- When you’ve converted, press the three lines in the top-right-hand corner of the screen. Head to ‘Insights,’ which should be fourth down the list.
Other ways of beating the algorithm include posting regularly throughout the week, revamping your content, and concentrating on quality over quantity.
If you want to know more about how to use Instagram, you can check out our other guides including how to see your first-liked Instagram post and how to watch someone’s Instagram Story anonymously.
